Description
Custom crafted letterforms uplevel this bold and elevated logo for a company poised to lead.
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Apeq
Real Estate/Finance
Gelfand Law Firm
Description
Alluring branding and advertisements established this new firm with a trustworthy reputation from inception.
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Cane
Description
Impeccable design for the most trusted investment firm in the midwest.
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Laurel Residential
the challenge
Laurel Residential sought to build a friendly and trustworthy online presence for their parent brand, as well as multiple mini sites specific to each of their unique properties.
Our solution had to be beautiful, and easy to recreate on pace with the speed of their growing acquisitions – all while retaining the company’s trademark approachable vibe.
Systems we put to work:
the strategy
On the inside:
- Flexible mini-site template (19+)
- Easy to maintain and scale
- Accessible resident features
On the outside:
- Beautifully branded
- Pinpointed messaging
- Simple to navigate
the success
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Alliven
What they brought us
- Powerful equity firm
- Small-scale brand name
- Underwhelming visuals
What happened next
- Authoritative rename
- Powerful visuals
- Identity consistent with company stature
Result:
Steady market share growth
What they
said about it
Working with the Newmark Group was an incredible experience from start to finish. They truly took the time to understand our business and, in a world where every name seems to already exist, managed to create a completely original name that captured our vision perfectly — even inventing a new word just for us. The logo and website they designed were spot-on, and five years later, we’re still just as proud of the brand as the day it launched. The team was professional, creative, and genuinely a pleasure to work with.
Rachel Lasry, The Alliven Group
We’d love to do the same for you