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Retail

Parfetty Web

the challenge

Beautifully branded but with zero online presence, Parfetty sought to establish an digital homebase for their diverse and specialized products. Items categorization was key, as well as the ability for the client to self-maintain the site post launch.

Our goal? To launch the Parfetty experience online as exquisitely as it existed in person (and to free up the boss, to do what she does best.)

Systems we put to work:

the strategy

On the inside:

  • Seamless item categorization
  • Customizable product forms
  • Streamlined order fulfillment

On the outside:

  • Custom animations
  • Branded templates
  • Magnificent visuals

the success

Deceptively simple to use,
utterly striking to look at,
Parfetty’s website packs a punch.

Take me there!
Show me more websites you’ve done

See the design work we’ve done for Parfetty

All projects

We’d love to do the same for you

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Little Women Too

the challenge

A legacy brand, Little Women has been dressing little women (and their families) for as long as we can remember. Their once avant-garde web presence required a much-needed refresh for the next generation of Little Women shoppers.

With thousands of products to categorize, and visuals set for a re-design, the Little Women team was up for a Great Big overhaul.

Systems we put to work:

the strategy

On the inside:

  • Seamless item categorization
  • Streamlined product filters
  • Client-managed hero updates

On the outside:

  • User-friendly
  • Custom animations
  • Magnificent visuals

the success

1000’s of beautifully aligned products,
1 magnificent homepage;
Little Women makes a statement.

Take me there!
Show me more websites you’ve done

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We’d love to do the same for you

Schedule a consult

Little Women

Description

Eye-catching visuals and just a touch of whimsy maintain Little Women’s leading edge in a crowded and growing industry.

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Polka Dot

Description

Exquisite visuals empowered this unique retail concept with advertising befitting their ever-expanding brand.

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Trousseau

Description

Handcrafted, exquisite marketing to befit the warm elegance of the brands raison d’etre

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Statement Furs

Description

Disruptive headlines and magnificent imagery positioned this brand as something young, current, and oh-so-necessary.

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The Shell Station

What they brought us

  • Limiting story
  • Juvenile, informal visuals
  • Goal of national expansion

What happened next

  • Compelling core concept
  • Powerful re-positioning
  • Nationwide brand recognition
    & authority

Result:

Exponentially increased sales with a virtual nationwide monopoly

What they
said about it

We love working with the Newmark Group! They are always so helpful and accommodating. They understood our brand and its needs and created beautiful content. 

R. Lench, Shell Station

All projects

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Bopop

What they brought us

  • 6 premium lines
  • 0 brand personality
  • 13+ hungry competitors

What happened next

  • Magnetic, charming identity
  • Versatile sub-brand
  • Packed-with-whimsy
    personality

Result:

Catapulted to the forefront in children’s fashion

What they
said about it

Gorgeous work. Wow! You make magic. No one we know gets it right, the first time, yet you really somehow just get it.

C., Bopop

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We’d love to do the same for you

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Parfetty

What they brought us

  • 1 delightful, disruptive idea
  • 0 brand name and identity
  • 0 sales platform

What happened next

  • Irresistible identity
  • Stunning multi-channel design
  • 16x business growth

Result:

Over 1000 new customers annually

See the web work we’ve done for Parfetty

What they
said about it

There is something so unique about the level of creativity at the Newmark Group. I haven’t found that anywhere else. There is no question that the Newmark Group made us into the amazing brand we are!

C. Steger, Parfetty

All projects

We’d love to do the same for you

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465 South Oberlin
Lakewood, NJ

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