The Newmark Group

Website

Parfetty Web

the challenge

Beautifully branded but with zero online presence, Parfetty sought to establish an digital homebase for their diverse and specialized products. Items categorization was key, as well as the ability for the client to self-maintain the site post launch.

Our goal? To launch the Parfetty experience online as exquisitely as it existed in person (and to free up the boss, to do what she does best.)

Systems we put to work:

the strategy

On the inside:

  • Seamless item categorization
  • Customizable product forms
  • Streamlined order fulfillment

On the outside:

  • Custom animations
  • Branded templates
  • Magnificent visuals

the success

Deceptively simple to use,
utterly striking to look at,
Parfetty’s website packs a punch.

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Lion HR

the challenge

LionHR began as a small statup with big ambitions. As a new player in the field, LionHR needed a site that would provide clarity and inspire confidence in customers-to-be. Persuasive, but not overbearing. Approachable, yet authoritative. We knew LionHR’s entry to the online world should be friendly but fierce – all at the same time.

the strategy

On the inside:

  • Reams of information
  • Unique visual identity
  • Streamlined inquiry management

On the outside:

  • Easy-to-read
  • Trust-building content
  • Targeted CTAs

the success

Rich information,
Engaging visuals;
LionHR leads the pack.

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The Voice of Lakewood

the challenge

The Voice of Lakewood had grown exponentially since its inception, but it’s website hadn’t kept up the pace. Features were missing or hard to find. An old and confusing layout lead to cumbersome processes, frustrating clients and readers alike.

We put ourselves in their readership’s shoes, and crafted an online presence that functions as beautifully as it looks.

Systems we put to work:

the strategy

On the inside:

  • Client-managed weekly updates
  • Simplified ad submission
  • Customer email collections

On the outside:

  • Accessible information
  • At-your-fingertips support
  • Compelling brand story

the success

Read more. Sell more.
We gave function and clarity
to Lakewood’s favorite Voice.

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Little Women Too

the challenge

A legacy brand, Little Women has been dressing little women (and their families) for as long as we can remember. Their once avant-garde web presence required a much-needed refresh for the next generation of Little Women shoppers.

With thousands of products to categorize, and visuals set for a re-design, the Little Women team was up for a Great Big overhaul.

Systems we put to work:

the strategy

On the inside:

  • Seamless item categorization
  • Streamlined product filters
  • Client-managed hero updates

On the outside:

  • User-friendly
  • Custom animations
  • Magnificent visuals

the success

1000’s of beautifully aligned products,
1 magnificent homepage;
Little Women makes a statement.

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Naomi Center

the challenge

Naomi Center’s website needed a complete overhaul. They desired to streamline client onboarding and communications as well as staff hiring, all while remaining HIPPA compliant. Visually, they were at ground zero with no existing branding in place.

Above all, they sought to present a welcoming face and sense of professionalism and security to the community they aim to service.

Systems we put to work:

the strategy

On the inside:

  • HIPPA compliant referral forms
  • Client-adjustable jobs area
  • Reams of information

On the outside:

  • Intuitive patient process
  • Smooth and soothing visuals
  • Compelling company narrative

the success

Stunning style? Check.
Streamlined systems? Check.
User experience? ★★★★★

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Laurel Residential

the challenge

Laurel Residential sought to build a friendly and trustworthy online presence for their parent brand, as well as multiple mini sites specific to each of their unique properties.

Our solution had to be beautiful, and easy to recreate on pace with the speed of their growing acquisitions – all while retaining the company’s trademark approachable vibe.

Systems we put to work:

the strategy

On the inside:

  • Flexible mini-site template (19+)
  • Easy to maintain and scale
  • Accessible resident features

On the outside:

  • Beautifully branded
  • Pinpointed messaging
  • Simple to navigate

the success

19+ client managed mini-sites,
1 beautiful parent site;
Laurel’s website brings it home.

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C-Note Studios

the challenge

C-Note achieved world-renown as the premiere spot for frum females in the music industry – but their courses were hard for students to access, and their website was hitting all the wrong notes.

We sought to streamline operations on the backend, while building a fabulous front page for the wider public and students-to-be. The result? It sings for itself.

Systems we put to work:

the strategy

On the inside:

  • Comprehensive course pages
  • Built-in upsell setup
  • Streamlined payment process

On the outside:

  • Striking visuals
  • Targeted messaging
  • Enticing product display

the success

Messaging that strikes a chord,
Coursework that’s crystal clear;
C-Note’s site is pitch-perfect.

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Waterjoys

the challenge

Beautifully branded and renamed, Waterjoys was poised to make waves – but lacked the support and infastructure to do so.

Packed with custom features like complex scheduling and a wide range of products, their new website had to do the heavy lifting while maintaining a playful front for swimmers and their moms.

Systems we put to work:

the strategy

On the inside:

  • Complex scheduling integration
  • Automated booking / payment
  • Advanced customer support features

On the outside:

  • Custom animations
  • Heartwarming copy
  • Visuals that make a splash!

the success

1 Website,
2 Years post launch;
Waterjoy’s grown with a splash!

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