What they brought us
- Powerful equity firm
- Small-scale brand name
- Underwhelming visuals
What happened next
- Authoritative rename
- Powerful visuals
- Identity consistent with company stature
Result:
Steady market share growth
What they
said about it
Working with the Newmark Group was an incredible experience from start to finish. They truly took the time to understand our business and, in a world where every name seems to already exist, managed to create a completely original name that captured our vision perfectly — even inventing a new word just for us. The logo and website they designed were spot-on, and five years later, we’re still just as proud of the brand as the day it launched. The team was professional, creative, and genuinely a pleasure to work with.
Rachel Lasry, The Alliven Group
We’d love to do the same for you