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Laurel Residential

the challenge

Laurel Residential sought to build a friendly and trustworthy online presence for their parent brand, as well as multiple mini sites specific to each of their unique properties.

Our solution had to be beautiful, and easy to recreate on pace with the speed of their growing acquisitions – all while retaining the company’s trademark approachable vibe.

Systems we put to work:

the strategy

On the inside:

  • Flexible mini-site template (19+)
  • Easy to maintain and scale
  • Accessible resident features

On the outside:

  • Beautifully branded
  • Pinpointed messaging
  • Simple to navigate

the success

19+ client managed mini-sites,
1 beautiful parent site;
Laurel’s website brings it home.

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465 South Oberlin
Lakewood, NJ

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