the challenge
The Voice of Lakewood had grown exponentially since its inception, but it’s website hadn’t kept up the pace. Features were missing or hard to find. An old and confusing layout lead to cumbersome processes, frustrating clients and readers alike.
We put ourselves in their readership’s shoes, and crafted an online presence that functions as beautifully as it looks.
Systems we put to work:
the strategy
On the inside:
- Client-managed weekly updates
- Simplified ad submission
- Customer email collections
On the outside:
- Accessible information
- At-your-fingertips support
- Compelling brand story
the success
Read more. Sell more.
We gave function and clarity
to Lakewood’s favorite Voice.
We’d love to do the same for you